On August 28th, Comcast announced that it would be setting a new monthly bandwidth limit for customers beginning October 1, 2008. The new limit would allow customers only 250 GB of bandwidth, which Comcast insists is more than enough for the average user. Comcast states on their site (under "Network Management Policy"):
"To put 250 GB of monthly usage in perspective, a customer would have to do any one of the following:
- Send 50 million emails (at 0.05 KB/email)
- Download 62,500 songs (at 4 MB/song)
- Download 125 standard-definition movies (at 2 GB/movie)
- Upload 25,000 hi-resolution digital photos (at 10 MB/photo)"
Despite the limit being "more than enough" space for a typical user, the new limit is being established before many users take advantage of downloadable movies, offered by services like Hulu and Netflix. Unlike sending an email or downloading a song, high definition movies can take up a significant amount of bandwidth. If you watch a lot of movies, that cap could be reached rapidly.
But back to this whole thing being no big deal, according to Comcast. Even though the company has assured people they'll never reach the cap, Comcast hasn't bothered to make sure current and prospective customers know about the limitation, other than burying it in their Network Management Policy on Comcast.net and promising to stuff bills with notices that the policy has changed (I'm not sure what happens if you don't get a paper bill anymore). According to MarketWatch, Comcast didn't even issue a press release about the change.
Even though there was no press release about this change to Comcast's policy, the move has set the tech blogosphere ablaze with discussion about what the move means for customers, and the Internet.
If the average Comcast user will probably never exceed the 250 GB limit, what's all the fuss about? The answer to that question is easy: Comcast's limitation of user bandwidth sets a precedent that likely all other high speed Internet service providers will follow, and at a time when innovations such as high definition movies and other media haven't really tested the "bandwidth waters." As peer to peer file sharing expands, and new forms of media explode onto the scene, companies like Comcast don't want to pay for the bandwidth it consumes. In short, the move effectively sets the stage for Comcast and other companies to create a systematized, tiered structure for how we use the Internet.
Comcast's desire to limit specific applications that take up larger amounts of bandwidth is well-known in the industry, but not to your average customer. Case in point was the recent situation that arose when the company sought to specifically block traffic from BitTorrent, a peer to peer application that has buy-in from large, well-known companies such as MTV, Lionsgate, Paramount, and many others. In response, the Federal Communications Commission (FCC) ruled that Comcast had in fact violated federal policies on net neutrality. According to the Chicago Tribune, the company admitted to purposely delaying traffic for users sharing larger media files.
The Plot Thickens
In Om Malik's "Open Memo to Comcast: Show Us the Meter for Metered Broadband" he points out another problem with Comcast's new policy: Comcast doesn't offer any standardized tool through which you can monitor your usage. All Comcast states regarding monitoring your bandwidth is this:
"There are many online tools customers can download and use to measure their consumption. Customers can find such tools by simply doing a Web search - for example, a search for "bandwidth meter" will provide some options. Customers using multiple PCs should just be aware that they will need to measure and combine their total monthly usage in order to identify the data usage for their entire account."
So it appears that while Comcast will happily charge you if you go over the allotted amount of bandwidth, it will not offer you an agreed upon tool to determine this usage yourself to avoid overage. If you do go over, you'll be relying on random websites you find (as they suggested you employ for this purpose) to help you prove your case. Gee, thanks, Comcast.
In addition to all of the problems associated with not offering users a means of figuring out how much bandwidth they're using, once you've been identified as a user that's gone over the limit twice in a six month period, your account is automatically terminated (and you can't sign up again for another year!).
These recent developments usher in a host of questions about one large corporation's ability to effectively stymie the growth of some comparatively smaller companies that rely on legal file sharing, such as NetFlix and Hulu.com. If companies such as Comcast continue to limit the flow of data to some users, as it did in the BitTorrent incident, it could have a domino effect on a number of related industries, as well as the users who enjoy their features.