Saw this awesome picture on the AdFreak and 37signals blogs a few days ago and loved it. Someone at Audi wanted to challenge BMW in this ad, and BMW responded quickly with a billboard across the street saying "Checkmate." This is what I like to call "conversation sensitive" advertising and two companies having some fun.
How should Audi respond?
Saw this fun Sprint Now television commercial the other day and then saw it again on the AdFreak blog. The voice over used in the commercial is what originally caught my attention, but I also liked the data representation graphics. It was even more intriguing to hear this whole concept might have come from the success of the Sprint Now widget.We're obsessed with data for sure, and it's cool to see this "real time" data as a representation of what we're doing with mobile phones today. But what's really fascinating is that the ad starts with phone calls, and the rest is other activities--some of which aren't even performed on mobile devices.
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