The Snuggie has made the rounds, from TV ads to the front page of Yahoo! becoming a pop culture phenomenon. Here is a great parody video for a good Friday laugh.
Marketing: February 2009 Archives
Shepard Fairey, famous for his "Andr
I was less than overwhelmed with the Super Bowl ads this year, and it looks like I'm in good company. I realize how ridiculous it is that we've built a subcultural sport of anticipating, watching, and rating these ads, but humor me for a bit. I need to vent.
The one spot that really stood out to me was, curiously, also the worst. The offender? GoDaddy.com. In a masterpiece of repetitive advertising, GoDaddy dragged out the same old tactic they've used for what, maybe four years now, and featured women with their *ahem* assets hanging out. Hey, beautiful women are... well, beautiful women, but honestly, does GoDaddy think this really adds any value? I think not. Just to play devil's advocate I realize I'm discussing this ad on my blog and generating buzz about it. I see the irony in that, and maybe that's GoDaddy's tactic--but ultimately, it devalues their brand and reminds me why I hate not only their ads, but their point of sale process when purchasing domains. It's one of the most frustrating checkout processes I've encountered.
To end on a bright note, I did really enjoy NBC's LMAO commercial for their Thursday night line-up as well as Monster's awesome ad, which I think was the best of the night in terms of originality:
About this Archive
This page is an archive of entries in the Marketing category from February 2009.
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