You may have read about our recent campaign to spread the word about GotVMail's re-branding as Grasshopper, or perhaps you were one of the 5,000 influential people that received a package of chocolate covered grasshoppers. Maybe you even read our case study on our unique marketing campaign. But I guarantee you don't know about the blood, sweat, and tears that were shed to get this campaign off the ground.
One of the things I'm really proud of is that we have the best people working for us at Grasshopper. Just before the launch of our re-branding and our chocolate covered grasshopper marketing campaign, everyone was working ridiculously hard to meet deadlines and deliver the "goods" so to speak. For some people, those "goods" consisted of creating our new website, and for others, it was building our amazing new web administration tool. People worked for days straight, operating on little more than sheer adrenaline in many cases. Our headquarters in Needham began to feel less like our traditional, clean workspace, and more like a lived-in home that just so happened to have dozens of committed employees plugging away at all hours of the night. Whatever the task, there was someone who owned it, and when the day of the official launch rolled around, everyone delivered.
Everyone was able to contribute to the re-branding of Grasshopper, especially when it came to preparing the 25,000 chocolate covered grasshoppers for shipment. Once they were in their glossy white packaging with tags attached, employees and their families joined Siamak and I stuffing the bags into thousands of FedEx envelopes (5,000 in total). Instead of paying some anonymous crew to come in and prepare the packages for shipment, we all got together in our training center and formed a quasi-assembly line, everyone stuffing and sealing those special envelopes. With everyone pitching in, we finished packaging all of the bags of grasshoppers in record time, even with a surprise visit from our local Fox news station.
