Saw this awesome picture on the AdFreak and 37signals blogs a few days ago and loved it. Someone at Audi wanted to challenge BMW in this ad, and BMW responded quickly with a billboard across the street saying "Checkmate." This is what I like to call "conversation sensitive" advertising and two companies having some fun.
How should Audi respond?





Hey David,
How's this for a response....
Cheers,
Will
files.me.com/wavegroupwill/vw7t8c
AUDI: Game On.
HAHAHAHAHAHAHA!!!
Will, AWESOME!
That is a serious car. Saw a fun series like this the other day with the ultimate win by Bentley.
They should respond with, "I sunk your battle ship!"
I didn't see the billboard from BWM... is it behind the BMW one?
B M W
Just making sure people are paying attention. Fixed, thanks.
"Tell your cows to eat less grass".
Pointless battle anyway - they're both legacy.