BMW to Audi: "Checkmate."

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Saw this awesome picture on the AdFreak and 37signals blogs a few days ago and loved it. Someone at Audi wanted to challenge BMW in this ad, and BMW responded quickly with a billboard across the street saying "Checkmate." This is what I like to call "conversation sensitive" advertising and two companies having some fun.

How should Audi respond?

post_bmw_audi_ad_war_04_27_09.jpg

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8 Comments


Hey David,

How's this for a response....

Cheers,

Will


files.me.com/wavegroupwill/vw7t8c

AUDI: Game On.

HAHAHAHAHAHAHA!!!

Will, AWESOME!

That is a serious car. Saw a fun series like this the other day with the ultimate win by Bentley.

They should respond with, "I sunk your battle ship!"

I didn't see the billboard from BWM... is it behind the BMW one?

B M W

Just making sure people are paying attention. Fixed, thanks.

"Tell your cows to eat less grass".

Pointless battle anyway - they're both legacy.

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