Anyone who has flown Southwest in the past knows things are done a little bit differently at the airline. In fact, in the book Mavericks At Work, authors William Taylor and Polly Labarre discuss how doing things differently has not only made the airline one of the best out there, but it's also created an undeniably strong work culture. The people they hire believe in Southwest's goal of doing things differently, and the work they do on a daily basis reflects this. Case in point? The rapping Southwest flight attendant in the video below. Instead of simply stating the safety instructions in the typical way, the attendant mixes things up, and arguably gets more people to listen to the safety announcement than if they were spoken in their usual "serious" tone.
Southwest is a great example of how you can standout in an otherwise downward-spiraling industry (no terrible pun intended there) with an amazing culture and core values.
This is a great example of Southwest's use of social media (or at least how viral social marketing can really create a memorable brand). Great Post!
I would be very impressed if this was put out directly by Southwest as it is not as put together as any of the "seeded" videos out there that come from brands as a viral effort.
It is great to see real examples of the culture they talk about.
this flight attendant makes the pre-flight rigmarole memorable for a change
Both innovative and interesting, keep it up Southwest! Now that's Change I can live with!!